FW: RevMax Meeting for 3/31

RevMax Meeting for   3/31     

 

 Forecast 

 

-January's  OccStat came in $30,521 under budget and $224,835 over LY.

-February  OccStat came in $118,081 under budget; $ 61,968 over  LY..

-March  decreased  $  17,000 to last week and is now at $  $179,913 under budget. 

-April   decreased by  $11,000  to last week 's forecast  and  is $ 13,930 over  budget.  

-May  came in  down to last weeks forecast by $  1,000and is  under budget by $ 14,138. 

-June's  came in over last week by $22,000 and is forecasted to come in under budget by $59,309. 

    We are very concerned about June's ADR. We are currently forecasting to come in under budget by $11.00. Group  We typically can maximize a higher ADR in June by pushing our Suite spread strategies. June is normally a high ADR month for the city. The economic downturn has pushed Denver into dramatic rate wars that are already showing an impact on June.

GRC   and Revenue Analysis

 

 

 March 

-We  increased revenues  by $ 11,299 from last week.  

 -Group is now being forecasted to come in under budget by $145,000.

 

April 

-April  increased by $ 4,620 from last week. 

-We are now forecasting $ 35,000 over budget. 

 

May  

-Increased by $  8,583 over last week.

-May is on track to hit budget.

 

June   

- Stayed  increased by $3,339t to last week.

-We are pacing  $ 100,000 under budget. 

 

 

LMD's  

 

We have a $99.00 rate set up for the weekend of 3/27  and 4/3. 

 

Our Spring break special will run from  Monday, 3/16  to  Saturday, 4/ 4.  

Rates specials are daily ranging from $89.00 to $149.00. 

  

Expedia   Travelocity  Travel Zoo  Orbits  Priceline 

 

-Came in #5  in Q1 as a top producer for Expedia

    We are participating in  a 48 hour sale which will run April 7th and 8th.

-We are now in the top 10 for Travelocity

-Priceline is now up and running for our property as of 4/6

-Orbits should be up in running soon

-Travel Zoo has been going very well .  

    Discuss rate increases and black out dates

-Evaluations  on parity and performance.

 

 Weekly STAR 

·         Lost ground – 105% index on Occ / 84% on rate = 87% index on RevPar

·         Trans was 167% index +85% change / Group was 32% index -70% change

·         Friday and Saturday were our strongest days / Monday weakest

·         Comp set was up 36% vs. we were up 17%

·         Biggest hit was in Group rate – there was a small citywide that we were not in – the big hotels in the block had high rates that were set several years ago that they were able to keep.  Hotels not in the block were vulnerable to current market conditions, so there was a huge disparity.

Hotelligence

We came  in at 108% Index  for  February .

-Tracking of Corporate negotiated on Hotel Concepts as it appears on Hotelligence

-Low hanging fruit. Accounts that are paying $180 or more with the competition.

-Address Corporate Accounts that ate coming back and asking for a lower rate.  

Future Hotelligence

Difficulty's pulling the report up.

 -Future Hotelligence  - Showing that we are now not as vulnerable 0-3 day in reservations. 

Upsell Program  nor1  

 - We  are up and running and are selling about 1 to 2  a week.   

 

 Strategies  & Follow up     

-Met with Bennet, CCRA. We will be the 1^st hotel in Denver to sign up for club level. This will bring us to the top of the sort for Denver   

-Corporate Negotiated accounts are be set up to now flex with BAR.   Meet with Mike to create a campaign 

-Suite Upsell  end on 4/15 . Discuss how we want to use NOR 1 more aggressively  

-SATO & SATO Spotlight  - Still not seeing activity 

-Fedrooms.com   - Should be up and running by end of March.  

-30% off Consortia Discounts  program ended on  3/22  -  We now need to discuss how we can get into higher preferred levels with Consortia.

-Front Desk

Hotel Concepts Tracking

-Repeat Customers

-Own the Welcome

-Contest / Registration 

    We need to discuss setting a meeting with Jeff Parker on these topics 

 

Harry's Bar

-Contest Registration

 

Dynamic Packaging  

-We audited packages.  Going very well. 

 

Corporate Negotiated

Flex or Dynamic packaging program up and running and going over very well with our customers.

Discuss Employee weekend program.

Talk about MPoints reporting

 

Rate changes   

 

Reevaluate Christian Booksellers  and Educauses dates and black outs.  

Look at Mothers Day and Cinco De Mayo LMD's.

Discuss need periods in June to build base.

 

 

 

 

Date	Day	Tier	MLOS	Blackout	Event	GR	STE K
27-Mar-09	Fri	1	15% off	LMD	English Tchr 4 other	119.00	179.00
28-Mar-09	Sat	1	15% off	LMD		119.00	179.00
29-Mar-09	Sun	1				119.00	179.00
30-Mar-09	Mon	0				109.00	179.00
31-Mar-09	Tue	0			Research in Child Dev	109.00	179.00
01-Apr-09	Wed	5			Research in Child Dev	199.00	239.00
02-Apr-09	Thu	2			Research in Child Dev	139.00	189.00
03-Apr-09	Fri	1			Research in Child Dev	119.00	179.00
04-Apr-09	Sat	2	15% off			139.00	189.00
05-Apr-09	Sun	1	15% off			119.00	179.00
06-Apr-09	Mon	3	15% off			159.00	199.00
07-Apr-09	Tue	3	15% off			159.00	199.00
08-Apr-09	Wed	3	15% off			159.00	199.00
09-Apr-09	Thu	3	25% off			159.00	199.00
10-Apr-09	Fri	1	25% off	Rockies Opener		119.00	179.00
11-Apr-09	Sat	1	25% off	Rockies Opener		119.00	179.00
12-Apr-09	Sun	1	25% off	Rockies Opener	Easter	119.00	179.00
13-Apr-09	Mon	3				159.00	199.00
14-Apr-09	Tue	3				159.00	199.00
15-Apr-09	Wed	3				159.00	199.00
16-Apr-09	Thu	2				139.00	189.00
17-Apr-09	Fri	2			Cancer Research	139.00	189.00
18-Apr-09	Sat	9			Cancer Research	329.00	399.00
19-Apr-09	Sun	9			Cancer Research	329.00	399.00
20-Apr-09	Mon	9		Blackout	Cancer Research	329.00	399.00
21-Apr-09	Tue	9		Blackout	Cancer Research	329.00	399.00
22-Apr-09	Wed	4				179.00	219.00
23-Apr-09	Thu	4				179.00	219.00
24-Apr-09	Fri	1				119.00	179.00
25-Apr-09	Sat	1				119.00	179.00
26-Apr-09	Sun	5				199.00	239.00
27-Apr-09	Mon	6				229.00	269.00
28-Apr-09	Tue	6				229.00	269.00
29-Apr-09	Wed	6				229.00	269.00
30-Apr-09	Thu	5				199.00	239.00
01-May-09	Fri	2				139.00	189.00
02-May-09	Sat	2				139.00	189.00
03-May-09	Sun	5				199.00	239.00
04-May-09	Mon	5			Defense Industrial Assn	199.00	239.00
05-May-09	Tue	5			Defense Industrial Assn	199.00	239.00
06-May-09	Wed	5			Defense Industrial Assn	199.00	239.00
07-May-09	Thu	5			Grateful Dead Concert	199.00	239.00
08-May-09	Fri	1				119.00	179.00
09-May-09	Sat	1				119.00	179.00
10-May-09	Sun	5				199.00	239.00
11-May-09	Mon	5				199.00	239.00
12-May-09	Tue	5				199.00	239.00
13-May-09	Wed	5				199.00	239.00
14-May-09	Thu	5				199.00	239.00
15-May-09	Fri	2				139.00	189.00
16-May-09	Sat	2				139.00	189.00
17-May-09	Sun	5				199.00	239.00
18-May-09	Mon	5				199.00	239.00
19-May-09	Tue	5				199.00	239.00
20-May-09	Wed	5				199.00	239.00
21-May-09	Thu	5				199.00	239.00
22-May-09	Fri	3				159.00	199.00
23-May-09	Sat	3				159.00	199.00
24-May-09	Sun	2				139.00	189.00
25-May-09	Mon	2			Memorial Day	139.00	189.00
26-May-09	Tue	5				199.00	239.00
27-May-09	Wed	5				199.00	239.00
28-May-09	Thu	5				199.00	239.00
29-May-09	Fri	2				139.00	189.00
30-May-09	Sat	2				139.00	189.00
31-May-09	Sun	5				199.00	239.00
01-Jun-09	Mon	5				199.00	239.00
02-Jun-09	Tue	5				199.00	239.00
03-Jun-09	Wed	5				199.00	239.00
04-Jun-09	Thu	5				199.00	239.00
05-Jun-09	Fri	3				159.00	199.00
06-Jun-09	Sat	3			Petrol Geologists	159.00	199.00
07-Jun-09	Sun	7			Petrol Geologists	259.00	299.00
08-Jun-09	Mon	8			Petrol Geologists	289.00	329.00
09-Jun-09	Tue	8			Petrol Geologists	289.00	329.00
10-Jun-09	Wed	7				259.00	299.00
11-Jun-09	Thu	6				229.00	269.00

 

Mark Wellbrock
Director of Sales
The Magnolia Hotel
818 17th Street  Denver, Colorado 80202
Direct: (303) 607-0200  Fax:  (303) 607-0600
Magnolia Hotels Web Site
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