FW: RevMax Meeting for 4/13

 

RevMax Meeting for    4/ 13     

 

Forecast 

 

-April decreased by $229 to last week 's forecast  and  is  $22,254 over  budget.  

-May came in down to last weeks forecast by $ 15,000 and is  $48,055 under  budget ..

-June's  came in  down by $14,000 to last  week  and is forecasted to come in under budget by $58,464. 

    We are very concerned about June's ADR. We are currently forecasting to come in under budget by $15.00. Group  We typically can maximize a higher ADR in June by pushing our Suite spread strategies. June is normally a high ADR month for the city. The economic downturn has pushed Denver into dramatic rate wars that are already showing an impact on June.

GRC   and Revenue Analysis

 

April 

-April  came in over LW by $14,143. 

-We are now forecasting $ 50,000 over budget.  

 

 May  

- Decreased slightly by $ 798 under last week.

-May is on track to hit budget.

 

June   

- Increased by $ 17,770 to last week.

-We are pacing  $110,000 under budget. 

 

LMD's  

 

-Friday, 4/24; Saturday, 4/25 & Sunday, 4/26

    $119.00 One bedroom suite

-Friday, 5/01; Saturday, 5/02 & Sunday, 5/03 - Cinco De Mayo

    $119.00 One bedroom suite

-Friday, 5/08; Saturday, 5/09 & Sunday, 5/10 - Mothers Day

    $79.00 Standard King Room

    $99.00 One bedroom suite

-Sunday, 5/24 and Monday, 5/26 - Memorial Day

    $79.00 Standard King Room

    $99.00 One bedroom suite

Expedia   Travelocity  Travel Zoo  Orbits  Priceline 

 

-Came in #5  in Q1 as a top producer for Expedia

    We are participating in  a 48 hour sale which will run April 7th and 8th.

-We are now in the top 10 for Travelocity

-Priceline is now up and running for our property as of 4/6 

    Experimented with setting up 5 rooms in inventory at each price point in order to find the sweet spot.  

-Orbits should be up in running soon

-Travel Zoo has been going very well .  

    Discuss rate increases and black out dates 

- 

 

Ira 

 

Weekly STAR 

 Another Good Week 

Hotelligence

We came  in at 108% Index  for  February .

Future Hotelligence

 Went through a thorough review

 Upsell Program  nor1  

 - We  are up and running and are selling about 1 to 2  a week.   

 

 Strategies  & Follow up     

- CCRA should be up in running with Club Level program. 

- Continue to discuss how we want to use NOR 1 more aggressively  

-Fedrooms.com   - Should be up and running by end of March.  

-Front Desk

Hotel Concepts Tracking

-Repeat Customers

-Own the Welcome

-Contest / Registration 

    We need to discuss setting a meeting with Jeff Parker on these topics 

 

Harry's Bar

-Contest Registration

 

Dynamic Packaging  

-We audited packages.  Going very well. 

 

Corporate Negotiated

Flex or Dynamic packaging program up and running and going over very well with our customers.

Discuss Employee weekend program.

Talk about MPoints reporting

 

Rate changes   

 

Reevaluate Christian Booksellers  and Educauses dates and black outs.  

Look at Mothers Day and Cinco De Mayo LMD's.

Discuss need periods in June to build base. 

Sporting event rte strategies.  

 

 

Mark Wellbrock
Director of Sales
The Magnolia Hotel
818 17th Street  Denver, Colorado 80202
Direct: (303) 607-0200  Fax:  (303) 607-0600
Magnolia Hotels Web Site
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