Forecast
-January's OccStat came in $30,521 under budget and $224,835 over LY.
-February OccStat came in $118,081 under budget; $ 61,968 over LY..
-March decreased $ 17,000 to last week and is now at $ $179,913 under budget.
-April decreased by $11,000 to last week 's forecast and is $ 13,930 over budget.
-May came in down to last weeks forecast by $ 1,000and is under budget by $ 14,138.
-June's came in over last week by $22,000 and is forecasted to come in under budget by $59,309.
We are very concerned about June's ADR. We are currently forecasting to come in under budget by $11.00. Group We typically can maximize a higher ADR in June by pushing our Suite spread strategies. June is normally a high ADR month for the city. The economic downturn has pushed
GRC and Revenue Analysis
March
-We increased revenues by $ 11,299 from last week.
-Group is now being forecasted to come in under budget by $145,000.
April
-April increased by $ 4,620 from last week.
-We are now forecasting $ 35,000 over budget.
May
-Increased by $ 8,583 over last week.
-May is on track to hit budget.
June
- Stayed increased by $3,339t to last week.
-We are pacing $ 100,000 under budget.
LMD's
We have a $99.00 rate set up for the weekend of 3/27 and 4/3.
Our Spring break special will run from Monday, 3/16 to Saturday, 4/ 4.
Rates specials are daily ranging from $89.00 to $149.00.
Expedia & Travelocity
-Evaluations on parity and performance.
- We are coming up consistently in the top 5 revenue producing hotels.
-We are just beginning to track Travelocity.
Weekly STAR
· Another good week – 1 16.5% index on occ / 94.3% on rate = 109.8% index on RevPar
· Trans was 17 2.9% index + 96.0% change / Group was 25.9% index -7 3.2% change
· Comp set was down -5.6% in RevPAR vs. we were up by 11.9%
We cam in at 1 08% Index for February .
-Tracking of Corporate negotiated on Hotel Concepts as it appears on Hotelligence
-Low hanging fruit. Accounts that are paying $180 or more with the competition.
-Address Corporate Accounts that ate coming back and asking for a lower rate.
Upsell Program nor1
- We should be able to get this up in running with Fire place suites.
Strategies & Follow up-Corporate Negotiated accounts are be set up to now flex with BAR.
-Ken setting Day of Deals. He is also looking out 1 to 2 months set rates as well.
-Suite Upsell set till 4/15
-Future Hotelligence - Showing that we are now not as vulnerable 0-3 day in reservations.
-SATO & SATO Spotlight - Still not seeing activity
-Fedrooms.com - Should be up and running by end of March.
-30% off Consortia Discounts till 3/22 - We need to evaluate what we want to set our Consortia at for April
-52.80 Rate is now set at
$149 Mon,Tues,Weds,Thursday
$99 Fri, Sat, Sun
Runs until the end of March
-Reports from Central Res to evaluate Regrets, Turndowns and Cancelations
Front Desk
Mark Wellbrock
Director of Sales
The Magnolia Hotel
818 17th Street Denver, Colorado 80202
Direct: (303) 607-0200 Fax: (303) 607-0600
Magnolia Hotels Web Site
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