Forecast
-January's OccStat came in $30,521 under budget and $224,835 over LY.
-February OccStat came in $118,081 under budget; $ 61,968 over LY..
-March increased by $ 1,000 to last week and is now at $ 16 2,431 under budget.
-April increased by $11,000 to last week 's forecast and is $ 24,854 over budget.
-May came in over last weeks forecast by $ 4,000and is under budget by $ 12,498.
-June's 1st forecast came in under budget by $81,348.
GRC and Revenue Analysis
March
-We had a drop in revenues of $ 5, 237 from last week.
-Group is now being forecasted to come in under budget by $145,000.
April
-April decreased by $ 20,032 from last week.
-We are now forecasting $ 35,000 over budget.
May
-Increased by $ 3,515 over last week.
-May is on track to hit budget.
June
- Stayed flat to last week.
-We are pacing $80,000 under budget.
LMD's
We have a $99.00 rate set up for the weekend of 3/27. We need to decide on 3/24 if we are going to run it.
Our Spring break special will run from Monday, 3/16 to Saturday, 4/ 4.
Rates specials are daily ranging from $89.00 to $149.00.
Expedia & Travelocity
-Evaluations on parity and performance.
- We are coming up consistently in the top 5 revenue producing hotels.
-We are just beginning to track Travelocity.
Weekly STAR
· Good week – 109% index on occ / 89% on rate = 97% index on RevPar
· Trans was 171% index +64% change / Group was 12% index -75% change
· Thursday and Saturday were our strongest days / Monday weakest
· Comp set was down 31% vs. we were down 15%
We cam in at 1 08% Index for February .
-Tracking of Corporate negotiated on Hotel Concepts as it appears on Hotelligence
-Low hanging fruit. Accounts that are paying $180 or more with the competition.
-Address Corporate Accounts that ate coming back and asking for a lower rate.
Upsell Program nor1
- We should be able to get this up in running with Fire place suites.
Strategies & Follow up-Ken setting Day of Deals. We need to look at if it is beneficial for him to go out further than 24 hours.
-Suite Upsell set till 4/15
-Future Hotelligence
-SATO & SATO Spotlight
-Fedrooms.com
-Corporate GDS accounts set up to flex with Consortia discounts
-30% off Consortia Discounts till 3/22
-52.80 Rate is now set at
$149 Mon,Tues,Weds,Thursday
$99 Fri, Sat, Sun
-Fade Rates for Central Res - Set another rate plan called Fade
-Reports from Central Res to evaluate Regrets, Turndowns and Cancelations
-Reviewing Bookstat at RevMAx
-Fedrooms.com should be up in running with 10% commission
Front Desk
Mark Wellbrock
Director of Sales
The Magnolia Hotel
818 17th Street Denver, Colorado 80202
Direct: (303) 607-0200 Fax: (303) 607-0600
Magnolia Hotels Web Site
Complete an On-Line Request for Proposal
Register for Monthly Email Specials
No comments:
Post a Comment