FW: RevMax Meeting for 5/2

RevMax Meeting for  5/2   

        

Ira -Central Reservations

Review of weekly reports at RevMax.

Would you mind giving a brief summery of the  denial reports at our RevMax meetings?

Denver:

18% (14) people this week who said the rate was too high.  The majority (7) of these dates were 5/4 – 5/7 while the rest were scattered.

Lots of calls from the LMD 

Forecast 

-May came in down to last weeks forecast by $40,000 and is $148,530 under  budget . 

We have not seen the booking pace pick up since  substantially since  the Easter Holiday  and we were hit with two Coram group cancellations totaling $21,000. 

-June's  came in down to last week by $4,000and  is under budget by $ 111,154.  

We are very concerned about June's ADR.  We typically can maximize a higher ADR in June by pushing our Suite spread strategies. June is normally a high ADR month for the city. The economic downturn has pushed Denver into dramatic rate wars that are already showing an impact on June.  Currently the  is under budgeted  by $ 25.00.  

-July came in under last week be $19,000 and is now forecasting to be over budget by $43,907.

-The 1st forecast for August shows the month coming in under budget by $48,915.  

GRC   and Revenue Analysis 

 

April 

-April  came in  under LW by $ 18,506.  

-We have addressed attrition and fall off and have been factoring in this trend as we forecast.  

-We do have $17,619 in attrition that was collected and will be applied to April's rooms revenue. 

-We are forecasting  to be over budget by $30,000  and OccStat shows that we came in at $32,946.

 

 May  

- Decreased by $ 14,089 to last week.  

- We had 2 Coram cxl's totaling $21,000. 

- May is  now looking to come in under budget by $30,000.

 

June   

- Decreased by $4,632 to last week.

- We are pacing  $110,000 under budget. 

 

 LMD's  

-Friday, 5/01; Saturday, 5/02 & Sunday, 5/03 - Cinco De Mayo

    $119.00 One bedroom suite 

 -Friday,  5/08; Saturday, 5/09 & Sunday, 5/10 - Mothers Day

    $79.00 Standard King Room

    $99.00 One bedroom suite 

-Friday, 5/15 & Saturday

Per our RevMAx notes we had decided to look at this coming weekend today and decide on whether or not we needed an LMD.

 

-Sunday, 5/24 and Monday, 5/26 - Memorial Day

    $79.00 Standard King Room

    $99.00 One bedroom suite 

Promo Channels -  Expedia   Travelocity  Travel Zoo  Orbits  Priceline 

-Travel Zoo has been going very well .  

    -We are extending a Suite Upgrade program with them until 9/30.

    -Houston is paying for an email to go out on Monday, 5/11.

    -We are paying $1,400 each month in the 2nd q for Pay Per Click

-Kayak

    -We are running the same program on Kayak at $500 each month on their Pay Per Click for the 2nd Q.

-Google we are running a pay per click program at $500 a month.

    -I believe Mike will set this one up as a register to win.

-Face Book we are running a pay per click program at $500 a month.

    -I believe Mike will set this one up as a register to win.

 

 

Weekly STAR 

·         Good week – 109% index on Occ / 94% on rate = 103% index on RevPar

·         Trans was 136% index -2% change / Group was 77% index +27% change

·         Comp set was down -22% vs. we were down -18% 

1st comp set:

Last week set we ran a 102.8% Index with a growth of 4.9%.

In the running 28 we are at 103.9% Index with a 5.9% growth

      2nd comp set:

Last week set we ran a 108.7% Index with a growth of 13.4%.

In the running 28 we are at 102.4% Index with a 9.7% growth

Hotelligence

For the month of March of 09 we came in at 102% as compared to LY's 61%.  YTD we are running a 113% index as compared to LY at 58%. Our ranking was number 4 of 9 for March and 3 of 9 for the year. We 

We finished 2008 at 86% Index and finished 2007 at a 98% Index.

Highlights:

• In the Top 12 largest supporters of Denver only KPMG’s room nights produced dropped from 1Q’08 to 1Q’09 (you will see that one agency of Qwest dropped (34) but another gained (186) so the next is an increase over 150 room nights)
• Coram/Apria and Caterpiller give us 100% of their GDS business
• TIAA-Cref has tripled the 1Q business

Future Hotelligence  

May  increased to  3 of 9 as compared to LW at  4 of 9.

    We need to watch our losses  in market penetration on 5/10 to 5/ 21, 5/23 to 5/27.

June  increased to  3 of 9 as compared to LW at  4 of 9.

    We need to watch our losses in 6/ 2, 6/7 to 6/13 and 6/20 to 6/24.

 Upsell Program   Nor1   

-Can we get a report on this to follow potential?

 Strategies  & Follow up      

- Finalize Suite Discussion

    We are leaning more to adding the complimentary suite upgrade again VS. lowering suite spread on BAY in IBT.

 -m Create a central res campaign ? Let's brainstorm with Ira 

-Revisit Group Strategies for June. 

- CCRA should be up in running with Club Level program. 

- Continue to discuss how we want to use NOR 1 more aggressively  

-Fedrooms.com   - Should be up and running by end of March.   

 

-Front Desk

Hotel Concepts Tracking

-Repeat Customers

-Own the Welcome

-Contest / Registration 

    We need to discuss setting a meeting with Jeff Parker on these topics 

 

Harry's Bar

-Contest Registration

 

Dynamic Packaging  

-We audited packages.  Going very well. 

 

Corporate Negotiated

Flex or Dynamic packaging program up and running and going over very well with our customers.

Discuss Employee weekend program.

MPoints  ending June 1. Travel Agent Program to take its place. 

 

Rate changes   

05-07 guest room rate 199 tier 5, suite rate set to 329 tier 8

06-14 to 06-18 lower rate to 199 remove black outs for BBL Int.

06-26 & 06-27 lower rate one tier to 139

07-17 guest room rate 139 tier 2, suite rate tier 7 Mile High Music

07-18 guest room rate 139 tier 2, suite rate tier 7 Mile High Music

 

Denver 05-05-09
Date	Day	Tier	MLOS	Blackout	Event	GR	STE K	STE FP
28-Apr-09	Tue	3				159.00	199.00	219.00
29-Apr-09	Wed	3				159.00	199.00	219.00
30-Apr-09	Thu	2				139.00	189.00	209.00
01-May-09	Fri	1				119.00	179.00	199.00
02-May-09	Sat	1				119.00	179.00	199.00
03-May-09	Sun	3				159.00	199.00	219.00
04-May-09	Mon	3			Defense Industrial Assn	159.00	199.00	219.00
05-May-09	Tue	3			Defense Industrial Assn	159.00	199.00	219.00
06-May-09	Wed	5			Defense Industrial Assn	199.00	239.00	259.00
07-May-09	Thu	8	GR = 5	179/219 CONS	Grateful Dead Concert	199.00
07-May-09	Thu	8	ST= 8	179/219 CONS	Grateful Dead Concert		329.00	349.00
08-May-09	Fri	1				119.00	179.00	199.00
09-May-09	Sat	1				119.00	179.00	199.00
10-May-09	Sun	1				119.00	179.00	199.00
11-May-09	Mon	3				159.00	199.00	219.00
12-May-09	Tue	3				159.00	199.00	219.00
13-May-09	Wed	3				159.00	199.00	219.00
14-May-09	Thu	3				159.00	199.00	219.00
15-May-09	Fri	2				139.00	189.00	209.00
16-May-09	Sat	2				139.00	189.00	209.00
17-May-09	Sun	3				159.00	199.00	219.00
18-May-09	Mon	4				179.00	219.00	239.00
19-May-09	Tue	4				179.00	219.00	239.00
20-May-09	Wed	4				179.00	219.00	239.00
21-May-09	Thu	4				179.00	219.00	239.00
22-May-09	Fri	0				109.00	179.00	199.00
23-May-09	Sat	0				109.00	179.00	199.00
24-May-09	Sun	0				109.00	179.00	199.00
25-May-09	Mon	0			Memorial Day	109.00	179.00	199.00
26-May-09	Tue	3				159.00	199.00	219.00
27-May-09	Wed	3				159.00	199.00	219.00
28-May-09	Thu	3				159.00	199.00	219.00
29-May-09	Fri	2				139.00	189.00	209.00
30-May-09	Sat	2				139.00	189.00	209.00
31-May-09	Sun	4				179.00	219.00	239.00
01-Jun-09	Mon	5				199.00	239.00	259.00
02-Jun-09	Tue	5				199.00	239.00	259.00
03-Jun-09	Wed	5				199.00	239.00	259.00
04-Jun-09	Thu	5				199.00	239.00	259.00
05-Jun-09	Fri	2				139.00	189.00	209.00
06-Jun-09	Sat	2			Petrol Geologists	139.00	189.00	209.00
07-Jun-09	Sun	6			Petrol Geologists	229.00	269.00	289.00
08-Jun-09	Mon	6			Petrol Geologists	229.00	269.00	289.00
09-Jun-09	Tue	6			Petrol Geologists	229.00	269.00	289.00
10-Jun-09	Wed	6				229.00	269.00	289.00
11-Jun-09	Thu	6				229.00	269.00	289.00
12-Jun-09	Fri	2				139.00	189.00	209.00
13-Jun-09	Sat	5				199.00	239.00	259.00
14-Jun-09	Sun	5			BBI Int'l	199.00	239.00	259.00
15-Jun-09	Mon	5			BBI Int'l	199.00	239.00	259.00
16-Jun-09	Tue	5			BBI Int'l	199.00	239.00	259.00
17-Jun-09	Wed	5			BBI Int'l	199.00	239.00	259.00
18-Jun-09	Thu	5			BBI Int'l	199.00	239.00	259.00
19-Jun-09	Fri	2				139.00	189.00	209.00
20-Jun-09	Sat	2				139.00	189.00	209.00
21-Jun-09	Sun	5				199.00	239.00	259.00
22-Jun-09	Mon	5				199.00	239.00	259.00
23-Jun-09	Tue	5				199.00	239.00	259.00
24-Jun-09	Wed	5				199.00	239.00	259.00
25-Jun-09	Thu	5				199.00	239.00	259.00
26-Jun-09	Fri	2				139.00	189.00	209.00
27-Jun-09	Sat	2				139.00	189.00	209.00
28-Jun-09	Sun	4				179.00	219.00	239.00
29-Jun-09	Mon	4				179.00	219.00	239.00
30-Jun-09	Tue	4				179.00	219.00	239.00
01-Jul-09	Wed	4				179.00	219.00	239.00
02-Jul-09	Thu	4				179.00	219.00	239.00
03-Jul-09	Fri	1				119.00	179.00	199.00
04-Jul-09	Sat	1			4th of July	119.00	179.00	199.00
05-Jul-09	Sun	1				119.00	179.00	199.00
06-Jul-09	Mon	4				179.00	219.00	239.00
07-Jul-09	Tue	4				179.00	219.00	239.00
08-Jul-09	Wed	4				179.00	219.00	239.00
09-Jul-09	Thu	4				179.00	219.00	239.00
10-Jul-09	Fri	1				119.00	179.00	199.00
11-Jul-09	Sat	1			Christian Booksellers	119.00	179.00	199.00
12-Jul-09	Sun	5			Christian Booksellers	199.00	239.00	259.00
13-Jul-09	Mon	6		Blackout	Christian Booksellers	229.00	269.00	289.00
14-Jul-09	Tue	6		Blackout	Christian Booksellers	229.00	269.00	289.00
15-Jul-09	Wed	6			Christian Booksellers	229.00	269.00	289.00
16-Jul-09	Thu	7				259.00	299.00	319.00
17-Jul-09	Fri	7	gr - 2		MileHigh Music Fest	139.00
17-Jul-09	Fri	7	st - 7		MileHigh Music Fest		299.00	319.00
18-Jul-09	Sat	7	gr - 2		MileHigh Music Fest	139.00
18-Jul-09	Sat	7	st - 7		MileHigh Music Fest		299.00	319.00
19-Jul-09	Sun	6				229.00	269.00	289.00

 

 

Mark Wellbrock
Director of Sales
The Magnolia Hotel
818 17th Street  Denver, Colorado 80202
Direct: (303) 607-0200  Fax:  (303) 607-0600
Magnolia Hotels Web Site
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