Ira -Central Reservations
Review of weekly reports at RevMax. Any updates to Denials and Regrets?
For Next week -
-Discuss weekend situations with LMD's And Free Suite Upgrades
-Relook at the Presidential Suite
-Discuss QQ inventory as it pertains to Promo's and LMD's
Forecast
-May came in down to last weeks forecast by $ 39,000 and is $187,366 under budget .
We have not seen the booking pace pick up substantially since the Easter Holiday and we were hit with two Coram group cancellations totaling $21,000 2 weeks ago .
-June's forecast came in down to last week by $ 62,000 and is under budget by $172,958.
We are very concerned about June's ADR. We typically can maximize a higher ADR in June by pushing our Suite spread strategies. June is normally a high ADR month for the city. The economic downturn has pushed
-July came in under last week by $39,000 and is now forecasting to be over budget by $9,087.
-August came in under last week by $21,000. We are now forecasting under budget by $ 69,800.
GRC and Revenue Analysis
May
- Decreased by $3,029 to last week.
- May is now looking to come in under budget by $48,000.
June
- Increased by $28,842 to last week.
- We are still pacing $110,000 under budget.
- We found discrepancies between Hotel Concepts and Daylight.
Social Security, Beat the Boards, and Some Wedding blocks had picked up over their blocks in IDPMS.
Next Meeting we will be reevaluating the drops in Rent and BBI.
July
- Increased by $14,145 to last week
-We are forecasting to come in under budget by $27,000
LMD's
-Sunday, 5/24 and Monday, 5/26 - Memorial Day
$79.00 Standard King Room
$99.00 One bedroom suite
After further evaluations we dropped this down to $79.00 Standard Room for 5/24 to 5/26.
We are running a $89.00 Standard room for 5/29 to 5/31
We opened back up free Suite Upgrades from now until 6/30 and we upgraded all of our weekend group blocks of $109 to $129 to suites in order to maintain their rate integrity.
Promo Channels - Expedia Travelocity Travel Zoo Orbits Priceline
-Expedia - for the month of April we came in #18 in room night production and #8 in Revenue. The Curtis came in #1 in both categories
We are going to try a last minute push to grab some extra Memorial day business – Maybe the Nuggets playoff game will help to. The following deals will go into place.
Stay Dates: May 22nd – May 25th
Deal: 20% off
All room types, no min length of stay
Stay Dates: May 29th – May 31st
Deal: 20% off
All room types, no min length of stay
Magnolia will be added to the Expedia Summer Vacation Sale.
Stay Dates: June 15 – July 30
Deal: 2nts, 15% off; 3nts 30% off
No blackout dates
-We are extending a Suite Upgrade program with them until 9/30.
-Houston is paying for an email to go out on Monday, 5/11.
-We are paying $1,400 each month in the 2nd q for Pay Per Click
-Kayak
-We are running the same program on Kayak at $500 each month on their Pay Per Click for the 2nd Q.
-Google we are running a pay per click program at $500 a month.
-I believe Mike will set this one up as a register to win.
-Face Book we are running a pay per click program at $500 a month.
-I believe Mike will set this one up as a register to win.
Weekly STAR
· Had a bad weekend – 92% index on Occ / 99% on rate = 91% index on RevPar
· Trans was 102% index -22% change / Group was 77% index -7% change
· Comp set was down -5% vs. we were down -23%
We need to address a potential trend for Thursday and Sunday and losses of RevPAR as well.
Hotelligence
For the month of April of 09 we came in at 106 as compared to LY's 92%. YTD we are running a 11 1% index as compared to LY at 68%. Our ranking was number 3 of 9 for April and 3 of 9 for the year.
We finished 2008 at 86% Index and finished 2007 at a 98% Index.
Highlights:
We will be reviewing Highlights with Sarah soon.
Future Hotelligence
May - stayed flat to LW at 3 of 9 . Weekdays stayed flat at 3 of 9. Weekends dropped from 4 of 9 to 6 of 9 .
We need to watch our losses in market penetration on 5/ 23 to 5/27.
June - increased to 4 of 9 as compared to LW at 6 of 9. Weekdays stayed flat at 5 of 9. Weekends increased from 6 of 9 to 4 of 9 .
We need to watch our losses in 6/1, 6/7 , 6/11 to 6/12 , 6/24, & 6/30.
Upsell Program Nor1
- Let's discuss the effect of the Suite Upgrade Program and Keeping Fireplace suites available for upgrades.
Strategies & Follow up
- Continue Suite Upgrade discussion.
- Continue to address ADR losses for the Summer.
-Discuss weekend situations with LMD's And Free Suite Upgrades
-Relook at the Presidential Suite
-Discuss QQ inventory as it pertains to Promo's and LMD's
-We need to address a potential trend for Thursday and Sunday and losses of RevPAR as well.
- CCRA should be up in running with Club Level program.
- Fedrooms.com - Should be up and running by end of March.
-Front Desk
05/29-05/30 lower weekend rate to 109
06/05-06/06 lower weekend rate to 109
Denver 05-12-09 Date Day Tier MLOS Blackout Event GR STE K STE FP 05-May-09 Tue 3 Defense Industrial Assn 159.00 199.00 219.00 06-May-09 Wed 4 Defense Industrial Assn 179.00 219.00 239.00 07-May-09 Thu 8 GR = 5 179/219 CONS Grateful Dead Concert 289.00 329.00 349.00 08-May-09 Fri 1 119.00 179.00 199.00 09-May-09 Sat 1 119.00 179.00 199.00 10-May-09 Sun 1 119.00 179.00 199.00 11-May-09 Mon 2 139.00 189.00 209.00 12-May-09 Tue 3 159.00 199.00 219.00 13-May-09 Wed 3 159.00 199.00 219.00 14-May-09 Thu 3 159.00 199.00 219.00 15-May-09 Fri 2 139.00 189.00 209.00 16-May-09 Sat 2 139.00 189.00 209.00 17-May-09 Sun 2 139.00 189.00 209.00 18-May-09 Mon 4 179.00 219.00 239.00 19-May-09 Tue 4 179.00 219.00 239.00 20-May-09 Wed 4 179.00 219.00 239.00 21-May-09 Thu 3 159.00 199.00 219.00 22-May-09 Fri 0 109.00 179.00 199.00 23-May-09 Sat 0 109.00 179.00 199.00 24-May-09 Sun 0 109.00 179.00 199.00 25-May-09 Mon 0 Memorial Day 109.00 179.00 199.00 26-May-09 Tue 3 159.00 199.00 219.00 27-May-09 Wed 3 159.00 199.00 219.00 28-May-09 Thu 3 159.00 199.00 219.00 29-May-09 Fri 0 109.00 179.00 199.00 30-May-09 Sat 0 109.00 179.00 199.00 31-May-09 Sun 4 179.00 219.00 239.00 01-Jun-09 Mon 4 179.00 219.00 239.00 02-Jun-09 Tue 4 179.00 219.00 239.00 03-Jun-09 Wed 4 179.00 219.00 239.00 04-Jun-09 Thu 4 179.00 219.00 239.00 05-Jun-09 Fri 0 109.00 179.00 199.00 06-Jun-09 Sat 0 Petrol Geologists 109.00 179.00 199.00 07-Jun-09 Sun 6 Petrol Geologists 229.00 269.00 289.00 08-Jun-09 Mon 6 Petrol Geologists 229.00 269.00 289.00 09-Jun-09 Tue 6 Petrol Geologists 229.00 269.00 289.00 10-Jun-09 Wed 6 229.00 269.00 289.00 11-Jun-09 Thu 6 229.00 269.00 289.00 12-Jun-09 Fri 2 139.00 189.00 209.00 13-Jun-09 Sat 2 139.00 189.00 209.00 14-Jun-09 Sun 5 BBI Int'l 199.00 239.00 259.00 15-Jun-09 Mon 5 BBI Int'l 199.00 239.00 259.00 16-Jun-09 Tue 5 BBI Int'l 199.00 239.00 259.00 17-Jun-09 Wed 5 BBI Int'l 199.00 239.00 259.00 18-Jun-09 Thu 5 BBI Int'l 199.00 239.00 259.00 19-Jun-09 Fri 2 139.00 189.00 209.00 20-Jun-09 Sat 2 139.00 189.00 209.00 21-Jun-09 Sun 5 199.00 239.00 259.00 22-Jun-09 Mon 5 199.00 239.00 259.00 23-Jun-09 Tue 5 199.00 239.00 259.00
Mark Wellbrock
Director of Sales
The Magnolia Hotel
818 17th Street Denver, Colorado 80202
Direct: (303) 607-0200 Fax: (303) 607-0600
Magnolia Hotels Web Site
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