FW: RevMax Meeting for 12/30

 

 

Mark Wellbrock
Director of Sales
The Magnolia Hotel
818 17th Street  Denver, Colorado 80202
Direct: (303) 607-0200  Fax:  (303) 607-0600
Magnolia Hotels Web Site
Complete an On-Line Request for Proposal

Register for Monthly Email Specials

On-Line Application for Employment

 

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From: Mark Wellbrock
Sent: Tuesday, January 06, 2009 10:30 AM
To: 'Moreyeel.denverrevmax@blogger.com'
Subject: FW: RevMax Meeting for 12/30

RevMax Meeting for 12/30

 

Forecast 

 

-12/16 Forecast showed December  down at ($ 46,099) December Actuals came in  under budget at ($13,310). Our Promotional Campaign made a big difference in our revenue expectations.

- January's forecast increased for the 2nd week. We are now at $26,971 over budget as compared to Last week at $19,049  over budget. 

 

During the week of 12/22 we discussed the concern of the January budget - January is looking a little scary! It looks like we still have $218,908 to hit budget. Historically we have picked up about $200,000 in the month of January. I am hoping that the booking pace will come back after New Years!

 

As of 1/5 we need to book another $174,677 in Revenue. 

 

 

Strategies  & Follow up 

 

-LMD for January 2-4 will go out this week for a $99.00 suite rate.  

-LMD for 1/9 to 1/11 is set up and will be sent out the week of 1/5

-Valentines Package was discussed at Staff. Sidney had some great ideas that we are going to work off of for the package.

    Mike will send out a teaser through zmail as part of the NYE follow up.

-We are in contact with the Travel Organizers who are the official travel organizers of the Stock Show for 1/10 to 1/25. We will run LMD specials for this   event.

-I have Jonathon looking into tracking the success of our holiday special promo campaigns.

 

 

 

Front Desk

Hotel Concepts Tracking

-Repeat Customers

-Own the Welcome

-Contest / Registration

 

Harry's Bar

-Contest Registration

 

Dynamic Packaging

-Valentines

-Late Check Out, Bloody Mary Bar

-LMD

 

 

1st Q Promo's

-Valentines

-Corporate Negotiated Suite Upgrades

-Discount Meetings eBlast

 

Corporate Negotiated

LRA/NLRA - Open

Consortia % Discounts

Suite Upgrade Strategies

 

Parking -

$26.00 -Impact on RFP Cycle

 

Group Evaluations

Broadway Shows

Volleyball

 

 

 

 

Mark Wellbrock
Director of Sales
The Magnolia Hotel
818 17th Street  Denver, Colorado 80202
Direct: (303) 607-0200  Fax:  (303) 607-0600
Magnolia Hotels Web Site
Complete an On-Line Request for Proposal

Register for Monthly Email Specials

On-Line Application for Employment

 

---

From: Mark Wellbrock
Sent: Monday, December 29, 2008 11:28 AM
To: 'Moreyeel.denverrevmax@blogger.com'
Subject: FW: RevMax Meeting for 12/16

 

 

 Rate Changes -   

 

We have been allot of ups and downs in rates over the holidays. We have elected to hold ours. We currently are showing up right about in the middle of our comp set.

   

Denver 12-9-2008  22-Dec-08 Mon 6   25%off   1 119.00 179.00 23-Dec-08 Tue 7   25%off   1 119.00 179.00 24-Dec-08 Wed 8   25%off   1 119.00 179.00 25-Dec-08 Thu 9   25%off Christmas 1 119.00 179.00 26-Dec-08 Fri 10   25%off   1 119.00 179.00 27-Dec-08 Sat 11   25%off   1 119.00 179.00 28-Dec-08 Sun 12   25%off   1 119.00 179.00                   29-Dec-08 Mon 13   25%off   1 119.00 179.00 30-Dec-08 Tue 14   25%off   1 119.00 179.00 31-Dec-08 Wed 15     NYE 7 259.00 289.00 01-Jan-09 Thu 16   LMD   1 119.00 179.00 02-Jan-09 Fri 17   LMD   1 119.00 179.00 03-Jan-09 Sat 18   LMD   1 119.00 179.00 04-Jan-09 Sun 19   LMD Broncos Playoff game? 1 119.00 179.00                   05-Jan-09 Mon 20       3 159.00 199.00 06-Jan-09 Tue 21       3 159.00 199.00 07-Jan-09 Wed 22       3 159.00 199.00 08-Jan-09 Thu 23       3 159.00 199.00 09-Jan-09 Fri 24       2 139.00 189.00 10-Jan-09 Sat 25       2 139.00 189.00 11-Jan-09 Sun 26       5 199.00 239.00                   12-Jan-09 Mon 27       5 199.00 239.00 13-Jan-09 Tue 28       6 229.00 269.00 14-Jan-09 Wed 29       6 229.00 269.00 15-Jan-09 Thu 30       5 199.00 239.00 16-Jan-09 Fri 31       2 139.00 189.00 17-Jan-09 Sat 32       2 139.00 189.00 18-Jan-09 Sun 33       5 199.00 239.00                   19-Jan-09 Mon 34       5 199.00 239.00 20-Jan-09 Tue 35       5 199.00 239.00 21-Jan-09 Wed 36       6 229.00 269.00 22-Jan-09 Thu 37     Library Assn 6 229.00 269.00 23-Jan-09 Fri 38     Library Assn 7 259.00 299.00 24-Jan-09 Sat 39     Library Assn 7 259.00 299.00 25-Jan-09 Sun 40     Library Assn 6 229.00 269.00                   26-Jan-09 Mon 41     Library Assn 6 229.00 269.00 27-Jan-09 Tue 42     Library Assn 6 229.00 269.00 28-Jan-09 Wed 43       6 229.00 269.00 29-Jan-09 Thu 44       5 199.00 239.00 30-Jan-09 Fri 45       2 139.00 189.00 31-Jan-09 Sat 46       2 139.00 189.00
Date	Day	Tier	MLOS	Blackout	Event	GR	STE K	STE FP
09-Dec-08	Tue	5				199.00	229.00	249.00
10-Dec-08	Wed	5				199.00	229.00	249.00
11-Dec-08	Thu	4				179.00	209.00	229.00
12-Dec-08	Fri	0		LMD		109.00	179.00	199.00
13-Dec-08	Sat	0		LMD		109.00	179.00	199.00
14-Dec-08	Sun	3		LMD		159.00	189.00	209.00
15-Dec-08	Mon	3				159.00	189.00	209.00
16-Dec-08	Tue	3				159.00	189.00	209.00
17-Dec-08	Wed	3				159.00	189.00	209.00
18-Dec-08	Thu	3				159.00	189.00	209.00
19-Dec-08	Fri	1		25%off		119.00	179.00	199.00
20-Dec-08	Sat	1		25%off		119.00	179.00	199.00
21-Dec-08	Sun	1		25%off	Broncos vs. Buffalo	119.00	179.00	199.00
22-Dec-08	Mon	1		25%off		119.00	179.00	199.00
23-Dec-08	Tue	1		25%off		119.00	179.00	199.00
24-Dec-08	Wed	1		25%off		119.00	179.00	199.00
25-Dec-08	Thu	1		25%off	Christmas	119.00	179.00	199.00
26-Dec-08	Fri	1		25%off		119.00	179.00	199.00
27-Dec-08	Sat	1		25%off		119.00	179.00	199.00
28-Dec-08	Sun	1		25%off		119.00	179.00	199.00
29-Dec-08	Mon	1		25%off		119.00	179.00	199.00
30-Dec-08	Tue	1		25%off		119.00	179.00	199.00
31-Dec-08	Wed	7			NYE	259.00	289.00	309.00
01-Jan-09	Thu	1		LMD		119.00	179.00	199.00
02-Jan-09	Fri	1		LMD		119.00	179.00	199.00
03-Jan-09	Sat	1		LMD		119.00	179.00	199.00
04-Jan-09	Sun	1		LMD	?Broncos Playoff game?	119.00	179.00	199.00
05-Jan-09	Mon	3				159.00	199.00	219.00
06-Jan-09	Tue	3				159.00	199.00	219.00
07-Jan-09	Wed	3				159.00	199.00	219.00
08-Jan-09	Thu	3				159.00	199.00	219.00
09-Jan-09	Fri	2				139.00	189.00	209.00
10-Jan-09	Sat	2				139.00	189.00	209.00
11-Jan-09	Sun	5				199.00	239.00	259.00

 

Mark Wellbrock
Director of Sales
The Magnolia Hotel
818 17th Street  Denver, Colorado 80202
Direct: (303) 607-0200  Fax:  (303) 607-0600
Magnolia Hotels Web Site
Complete an On-Line Request for Proposal

Register for Monthly Email Specials

On-Line Application for Employment