RevMax Notes as of 2/5

RevMax Notes as of 2/5

RATE CHANGES:

2/19 – Increase $229

2/26 & 2/27 – Increase $229

3/1 – decrease $139

3/3 & 3/4 – Fireplace Suite Rate

3/19 – default to suite rate

3/25 – Increase to $199

3/26 & 3/27 – Increase to $229

 

 

NOTES:

 

Denver has been experiencing dramatic drops in forecast.

 

Variance in forecast was discussed. The renovation could be allowing for EZRMS to assume a false sense of compression and this would account for the aggressive ADR and over forecasting in revenue.

 

STSFP has been added as a new room type to for one bedroom suites with Fireplace.

 

RateVIew next week will be updated to show the Ritz Carlton and the Hilton Garden Inn.

 

We discussed setting a rotation of evaluation of reports:

1^st week of the month evaluate group booking pace.

2^nd

3^rd week evaluate Monthly STAR

4^th Week Hotelligence

 

Colorado Wrestling and Front Range Volleyball were discussed for March. We should have rooming list entered by next Tuesday.  

 

As of April 1^st - 

An agreement was made to post the suites that are in the stacks of 02's, 06's, 20's, 32's and 36's as having rollaway capabilities

  

As of April 1^st

It was discussed that CRO would be able to confirm rollaways and connecting rooms upon request

 

 

1st QTR Group is over budget $100,000.  Sales managers are sensitive to EZRMS and revmaxing.

 

 

57 One-bedroom suites with un-renovated kitchens are to be utilized for Group and Extended Stay business.  Expedia will be updated to no longer sell our Executive Suites and will only have access to sell our One-bedroom suites at the Executive suite rates.

 

 

 

 

Mark Wellbrock
Regional Director of Sales
The Magnolia Hotel
818 17th Street  Denver, Colorado 80202
Direct: (303) 607-0200  Fax:  (303) 607-0600
Magnolia Hotels Web Site
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