FW: RevMax Meeting for 11/11

 

 

 RevMax Meeting for 11/ 11 

 

 

Forecast 

 

-Forecast should -$40,000 down for November. There was an error in the forecast it should be about $30,000 down for the month.

-LMD's  continue to produce ant extra $15,000  each weekend they are run.

-December is showing -$20,000 down. It did increase $8,000 from last week.

 

Strategies  & Follow up 

 

-Continued our discussion on oversells needing to be much more aggressive in the 4th Q. We are looking at setting the majority of the potential sell out dates at -20 and maintaining up to -5 up to the date prior. Arrivals will have impacts on these strategies as well and we will be viewing arrival reports to set the oversells.  **** If we are able to address the potential errors in Hotel Concepts this strategies could change.  

-We disused the OOO rooms that are being looked at for lengths of time for energy and payroll savings. We may have figured out an alternative method through Housekeeping Status that could allow us to set up a much more efficient procedure that would not impact EZ RMS forecasting.

-John is going to look into Synexis to analyze consortia. We need to see if our percentage off changes have impacted bookings.

-Check into Expedia Top 10 Report weekly report. Why did we stop receiving it

-Hotel Concepts

  -Synexis reservation CXL was cxling in Hotel Concepts but not adding back into the inventory.

  -When do we run an reorg for Hotels Concepts? 

  -Two Bedroom suites  in configuration code and there was incorrect.

  -House Account lesson from DNC

  -Sell Out efficiencies . Pull out cxl to Synexix and match up to sell out dates.

  -Groups that are unlink

  -Cross reference table for corporate negotiated. Manual reconnection ... Synxis

   -Central res needs to eliminate dupes.

 

-Reevaluate the Parade of Lights weekend.

-The Houston and Dallas Expedia market managers have contacted me about running a special 2009 advance purchase promo to put some extra base in Q1 2009.  I haven’t heard anything from Josh yet, so I don’t know if they are even doing it here, but we could always do one on our own if we want – here is an example of the deal I made with Kelly Pixler for Houston.

 

1. 2009 Book early

·         Booking Dates – Now to Dec 31, 2008

·         Stay Dates – Jan 1, 2009 to March 31, 2009

·         25% off – all room types and rate plans

·         No Min Length of Stay

·         Blackout dates – March 17^th and 18^th

 

2. New Packaged rate advance purchase DRR

·         Booking dates – Now to Dec 31, 2009

·         Stay Dates – now to Dec 31, 2009

·         21 Day Advance purchase – 30% off

·         No Min Length of Stay

·         Blackout dates – March 17,18,31 April 1  May 3,4,5

 

3. Stand alone rate advance purchase DRR

·         Booking dates – Now to Dec 31, 2009

·         Stay Dates – now to Dec 31, 2009

·         7 Day Advance purchase – 5% off

·         14 Day Advance purchase – 10% off

·         No Min Length of Stay

·         Blackout dates – March 17,18,31 April 1  May 3,4,5

 

 Last Minute Deal

Sweets “Suites” for the Holiday's

Dates: 

Fri -10/24, Sat - 10/25 & Sun - 10/26 - $99.00 Suite Rate 

Fri -10/31, Sat - 11/01 & Sun - 11/02 - $99.00 

Fri -11/14, Sat - 11/15 & Sun - 11/16 - $99.00 

Fri -11/20 to Sun - 11/ 30 - $99.00  

Fri -12/05, Sat - 12/06 & Sun - 12/07 - $129.00 Parade of Lights 

Fri -12/12, Sat - 12/13 & Sun - 12/14 - $99.00 

Fri -12/19 to Tuesday12/30 - $99.00  

 

 Rate Changes -  

05-Dec-08	Fri	2		LMD	Parade of Lights	139.00	179.00	199.00
06-Dec-08	Sat	3	2NT	LMD	Parade of Lights	159.00	189.00	209.00
07-Dec-08	Sun	1	61 OOO	LMD	Broncos vs Kansas City	119.00	179.00	199.00
08-Dec-08	Mon	5	61 OOO			199.00	229.00	249.00
09-Dec-08	Tue	5	61 OOO			199.00	229.00	249.00
10-Dec-08	Wed	5	61 OOO			199.00	229.00	249.00
11-Dec-08	Thu	4	61 OOO			179.00	209.00	229.00
12-Dec-08	Fri	1	61 OOO	LMD		119.00	179.00	199.00
13-Dec-08	Sat	1	61 OOO	LMD		119.00	179.00	199.00
14-Dec-08	Sun	3	61 OOO	LMD		159.00	189.00	209.00
15-Dec-08	Mon	4	61 OOO			179.00	209.00	229.00
16-Dec-08	Tue	4	61 OOO			179.00	209.00	229.00
17-Dec-08	Wed	4	61 OOO			179.00	209.00	229.00
18-Dec-08	Thu	4	61 OOO			179.00	209.00	229.00
19-Dec-08	Fri	2	61 OOO	25%off		139.00	179.00	199.00
20-Dec-08	Sat	2	61 OOO	25%off		139.00	179.00	199.00
21-Dec-08	Sun	1	61 OOO	25%off	Broncos vs. Buffalo	119.00	179.00	199.00
22-Dec-08	Mon	1	61 OOO	25%off		119.00	179.00	199.00
23-Dec-08	Tue	1	61 OOO	25%off		119.00	179.00	199.00
24-Dec-08	Wed	1	61 OOO	25%off		119.00	179.00	199.00
25-Dec-08	Thu	1	61 OOO	25%off	Christmas	119.00	179.00	199.00
26-Dec-08	Fri	1	61 OOO	25%off		119.00	179.00	199.00
27-Dec-08	Sat	1	61 OOO	25%off		119.00	179.00	199.00
28-Dec-08	Sun	1	61 OOO	25%off		119.00	179.00	199.00
29-Dec-08	Mon	1	61 OOO	25%off		119.00	179.00	199.00
30-Dec-08	Tue	1	61 OOO	25%off		119.00	179.00	199.00
31-Dec-08	Wed	7			NYE	259.00	289.00	309.00

  

Mark Wellbrock
Director of Sales
The Magnolia Hotel
818 17th Street  Denver, Colorado 80202
Direct: (303) 607-0200  Fax:  (303) 607-0600
Magnolia Hotels Web Site
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